Gwyneth If-you-want-to eff-with-me-bring-your-A-game Paltrow was on Jimmy Kimmel last night and Kimmel was prepared to ask her about some of her Goop sh*t. He asked about earthing, squatting to empty your bladder, and of course the jade egg.

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Regarding earthing, i.e. walking barefoot, Paltrow says she really doesn’t know much, but “they say” (I always love the mysterious they, so learned!) it is some type of “electromagnetic thing.” A thousand scientists sighed in unison. She then breaks into laughter and says, “I don’t know what the f**k we talk about.” So yes, on a “carefully curated” site that provides health information no one has any clue. This I believe. Conversations at GOOP must go like this:

GOOP Editor: “Can we brand it as new or ancient or alternative? Does it have a product?”

GP: “Oh it’s wacky too!”

GOOP Editor: “Great, we’re in.”


It was a surprise to Paltrow that GOOP even mentions squatting to urinate. There was lots of giggling. Sh*t woman, if you want to be taken seriously stop with the giggling. Imagine if I were giving Grand Rounds on a subject and when asked a question I couldn’t answer I broke out into giggles? Nothing says have confidence in my health recommendations more than a fit of giggles.

Despite telling Kimmel that she goes to the office every day and that GOOP is her “full-time job” it seemed that Kimmel knew more about the crap GOOP shills than Paltrow. She laughed and said, “I don’t know” about the squatting. Well, hey there Gwyneth I am a gynecologist and I do know. The primary benefit from squatting to urinate is not strengthening the pelvic floor it is relaxation, so maybe get that copy changed. Squatting opens the pelvic floor and provides better relaxation of the muscles for urinating. When women have pelvic pain, or issues getting their urine stream started, or constipation I often recommend squatting to urinate or have a bowel movement.

I do worry about Paltrow’s orgasms, after all she gets so much bad advice about the pelvic floor. Then again, if she is a true snake oil saleswoman she will be ignoring it all anyway and is probably just laughing in her backyard scarfing spray cheese and counting cash.

The Jade Egg

Despite her rave reviews on the practice and her staunch defense of it elsewhere Paltrow couldn’t really talk about the eggs constructively at all. Shocker! She called them a weight and ancient. Of course her critics, like me, have been saying the same thing all along, jade eggs are nothing more than an over priced weights that could harbor bacteria, are untested at the acidic vaginal pH, with harmful instructions. She told Women’s Health, “When I find something I think works I like to share it with people,” What that apparently means is when someone tells Gwyneth Paltrow GOOP can shill it, she’s in.


Kimmel gave her a platform and I do wonder if he would joke so much with someone like Andrew Wakefield or Jenny McCarthy? I know he thinks vaccines are important, perhaps he doesn’t understand the harm of Paltrow and Goop’s campaign of misinformation? Maybe Kimmel thinks it is funny that women with money to burn buy this crap (and it seemed to me he thought the products were marginal), however, the real harm from Paltrow and GOOP is that they are a megaphone for pseudoscience and this lowers the medical I.Q. Kimmel just gave her a bigger megaphone.

People read or hear this sh*t and they come in asking for tests they don’t need, delay care, or worry that their underwire gave them breast cancer. If they hear pseudoscience enough, despite all evidence to the contrary, the falsehoods are easier to accept as truth and the line that distinguishes fact from fiction blurs. This is a bad thing. The lure of celebrity is so great that people who can’t afford it spend money on supplements or jade egg that can’t possibly help them and could hurt them and that is wrong.

Paltrow looked like an uninformed yet effective grifter on Kimmel and her GOOP is looking more and more like multi-level marketing. If they could find a snake oil brand partner I bet they’d sell that too. They’d probably even sell it as a lube made with ancient ingredients and make a killing.



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  1. Your last two paragraphs are very well spoken and I’d love to see an entire article on that. I hadn’t really thought much of goop or knew it more than in passing but your writing is compelling so I read this.

  2. Hello Jen!
    I was looking for grounding exercises to help me stay in my normal voice (instead of tight & high) and I found this gem. I copy & pasted from and some of the claims are downright worrying.

    “PART 2: Grounding to the Earth
    A category of grounding exercises is called “earthing.”

    When I read the book Earthing a few years ago, I was captivated by the idea. [comes with handy dandy link to buy the book]

    Earthing means connecting your physical body (skin layer) to the Earth.

    Every household outlet has a ground wire. (It’s the third prong; that semi-circular hole beneath the other two prongs).

    In case there’s a short circuit, the ground wire provides a path for an electrical current to be absorbed into the ground.

    Without a ground wire, your body touching the device (electrical box, appliance, power tool, etc.) may complete the ground path.

    This causes a shock, if not an electrocution.

    From an earthing perspective, our bodies are already short-circuiting, resulting in the prevalence of physical, emotional, and mental disorders.

    Connecting to the Earth grounds us, re-balancing our electrical system.

    The Health Benefits of Earthing

    The theory is that earthing allows a transfer of negatively charged electrons from the Earth’s surface into the body.

    These electrons neutralize positively charged free radicals that cause chronic inflammation.

    An excess of free radicals damages our cell membranes and DNA, leading to cancer and other diseases.

    Because earthing has shown to reduce blood viscosity (thickness) and inflammation, it has the potential to support cardiovascular health.

    Most of us have an overactive sympathetic nervous system (excessive emotional stress).

    Preliminary studies show that earthing has a calming and balancing effect on the nervous system.

    Biophysicist James Oschman explains:

    The moment your foot touches the Earth, or you connect to the Earth through a wire, your physiology changes. An immediate normalization begins. And an anti-inflammatory switch is turned on. People stay inflamed because they never connect with the Earth, the source of free electrons which can neutralize the free radicals in the body that cause disease and cellular destruction. Earthing is the easiest and most profound lifestyle change anyone can make.

    A growing body of research suggests that earthing helps naturally heal humans from a wide variety of ailments.”

    Scary, eh? Now, I’m all for following the breath and quieting my busy mind (and for addressing my PND in medically recommended ways so my tongue can eventually be more relaxed), but when advice starts to go into woo-woo pseudoscience territory, I am so out of there – and thought I’d bring it to your attention. I don’t have a clue what kind of following this dude has, and we all know the goopsters are not alone, maybe another blog post in the future?

    Thanx for your time and all you do!

  3. I absolutely love all your unpicking of Goop, and the fact that you’re measured and rational, using your scientific knowledge to refute many of Goop’s claims. Please keep it up! The world needs you!

    1. Agreed, we need more “truth doctors” like Dr. Jen. In the past, conventional medicine has tended to ignore or dismiss the alternative blather and so-called treatments that had no clear basis in science. I’m so glad some are now starting to take on these quacks, fighting them with facts and reason.

  4. “People read or hear this sh*t and they come in asking for tests they don’t need, delay care, or worry that their underwire gave them breast cancer. If they hear pseudoscience enough, despite all evidence to the contrary, the falsehoods are easier to accept as truth and the line that distinguishes fact from fiction blurs.”

    This is a real risk, very true!

    Or could it also be possible that there might be a “GP says this is good, so it must be good” kind of placebo effect?

    I think this placebo effect can happen with doctors as well (“General Practitioner” says this is good, so it must be good).

    And some would rather have a product shown to have positive results from full testing in double-blind clinical trials rather than spend ANY time messing around with “possible placebo effect benefit.”

    If I were to be a test subject in the “jade egg experiment,” you should be paying me not vice versa.

  5. My gut tells me that GP is not a snakeoil saleswoman. She doesn’t seem to understand what she is selling however.

    And if you are selling medical products on your lifestyle website, you really should do your homework (and/or hire a real expert).

    It would be a smart move for her to hire you, in fact!

    1. Jimmy Kimmel is a childish puppet and a mental midget. Yay for big pharma, huh Jimmy. He feeds into hysteria and fear mongering. His humor is sophomoric and based on bullying and put-downs. His mindless drivel contributes to the collective consciousness of negativity. Three cheers for Jimmy.

      1. So calling Kimmel a childish puppet and a mental midget does not contribute to the “collective conscious of negativity”? And is it more important to be positive than factual? And since you can’t refute his logic, you must go all ad hominem?

  6. Earthing is actually used in the Tour de France
    But it’s not “walking barefoot in the grass.”

  7. “And that is why I’m glad that I
    Am not a GOOP — are you?”
    –Gelett Burgess, only slightly altered

  8. I just reported her hormone balancing claim to the Federal Trade Commission, Telephone: (202) 326-2222.

  9. You go Dr. Gunter!!!!! We need more doctors like you out there, taking on the crap that spews from celebrities mouths. I have a son with Autism and was/am sickened every time I read about what a hero Jenny McCarthy thinks she is when speaks about her beliefs on autism. You, Dr. Gunter, are the hero!! Thank you!!

  10. Well…given she’s an entertainer, and not a scientist, she would be better served using some of that cash from pretending to be someone else to pay real science professionals to explore new understandings?

    1. I feel sorry for women who are throwing away their money on this junk,and making these bitches even more rich

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