No GOOP, we are most definitely not on the same side

Elise Loehnen, the Chief Content Officer at GOOP and Gwyneth Paltrow’s right-hand woman, was recently interviewed by The Times and had some incorrect and less than flattering things to say about Cosmopolitan and yours truly. Loehnen was asked about the ongoing (and valid) concerns about much of the health content and health-related products sold by […]

GOOP posts dangerous, bullshit article on heavy metals

I was hoping I could give GOOP a pass for a while. I have grown tired of the dark side of wellness that is their brand. I’m also tired of doing the job they advertised on LinkedIn for free.    However, someone sent me this atrocious piece on heavy metals and I just couldn’t stay quiet. […]

Sorry Gwyneth Paltrow, a lot of products and therapies offered on GOOP are pseudoscience

Gwyneth Paltrow was recently interviewed by the BBC about GOOP’s British invasion. She was asked about the criticisms of a “Canadian Gynecologist” and about much of GOOP’s products and health advice being categorized as pseudoscience. I am not the only person to suggest there are a variety of dubious and unsupported medical recommendations and therapies […]

Gwyneth Paltrow and GOOP are the Couture of Snake Oil and the Fast Food of Health

Gwyneth Paltrow and GOOP had another GOOPfest this past weekend. I know because several reporters who attended reached out for comment as I am apparently the only medically certified GOOP expert. What a time to be alive. Some of you may be wondering why I didn’t revisit GOOPlandia? I touched that void and it was […]

GOOP recommends a “sacred snake ceremony” for better sex. I have questions.

I did not make up the term GOOPASUTRA, but honestly it sounds like raw milk pasta, which sounds about as far from sexy as possible. But snakes, right? I mean once you have endorsed a medium as legitimate the next step is clearly a snake charmer. It’s honestly a full on traveling shit show of […]

I reviewed all 161 of GOOP’s wellness products for pseudoscience. Here’s what I found.

Abstract Objective: To identify evidence that Gwyneth Paltrow is correct in her statement that the website GOOP does not sell pseudoscience. Materials and Methods: A search of the products sold on GOOP.com in the wellness section. Results: Biologically implausible therapies and ill-researched products were identified. The majority of health products (90%) could not be supported […]

Gwyneth Paltrow and GOOP recommend irrigating your rectum and colon with coffee. Don’t.

It seems January is Gwyneth Paltrow’s go-to month for promoting dangerous things that should not go in or near an orifice. January 2016 brought us vagina steaming, January 2017 brought us jade eggs, and here we are in the early days of January 2018 and goop.com is hawking coffee enemas and promoting colonic irrigation. I suspect […]